– “Loved it! 😍

– “If your product or idea is worth selling, then it is worth marketing well! I would encourage any person who has a product to sell to get a copy of this book.”

– In this book, the secrets to selling your ideas, products, or services are revealed! These tools are good for newly published authors, who may not be aware of some of the marketing tools available. But it is not only for authors but also for entrepreneurs of every kind.

I love this book. I mean the first part is a story and the second part breaks down the story with easy-to-understand and easy to implements techniques. Sales techniques that are non-salesy. How to sell by simply demonstrating your product and creating interest. No pressure and informative.

This book is well written! The fable captured my attention and interest immediately! The following section discussing strategy was comprehensive and informative. The book provides a guide to help one think about selling in a different way. It teaches how to apply the principles to one’s unique situation. I recommend this one!

In the search for success, John Thalheimer discovered the Truth About Selling. After years of working in the corporate world, John set out to build a successful business. Like many entrepreneurs and small business owners, John listened to Emerson’s advice. If you create a better mousetrap, people will beat a path to your door.

It is not true.

No matter how good your product or service is, your customers will not magically beat a path to your door.  Most entrepreneurs, small business owners, and organizational leaders are intelligent, talented, hard-working, and passionate about their business. Still, their businesses fail because they don’t know how to sell.

In this book, John shares the lessons he has learned and how each one of us can be better at sales. By following the basic principles of influence, focusing on your customers and creating connections, and delivering the goods, people will beat a path to your door.

Part Fable. Part Instruction Manual. This book is designed to help entrepreneurs, small business owners, professional salespeople, and organizational leaders positively impact their sales and marketing efforts.

Part One is the story of Johnny, an entrepreneur whose business is struggling. So in a final attempt to move his business forward, he rents a booth at The Small Business International Market to sell his latest product. Unfortunately, if this doesn’t work, he will have to close his business and return to the 9 to 5 grind. He struggles at first until he meets a mysterious baker who shows him the truth about selling.

Part Two of the book is an instructional manual on how to influence others to invest in our ideas, products, or services. Each chapter is designed to move us through the six stages of selling; Preparation, Connection, Influence, Curiosity, Solutions, and Close. In addition, every chapter gives us questions to ask ourselves to move our business through the selling process.

Part Three of the book teaches us the abilities we need to influence others; Asking the Right Questions, Active Listening, and Telling Stories. Each chapter is crafted to provide us the knowledge and practice to perfect our selling techniques.

John Thalheimer spent years working at QVC, learning from the on-air guest and program hosts to sell products to the consumer. However, it wasn’t until he started his own service business that he put the lessons into use. This book is an accumulation of John’s knowledge and experience selling his own products and services to his customers.

Click Here to Learn How to Get Sales Coaching from John

speaker | author | leadership coach | management consultant | business owner