PREORDERS COMING SOON:
Selling is influencing others to invest in our ideas, products, and services. This book is designed to help entrepreneurs, small business owners, business professionals achieve their marketing and sales goals.
In the search for success, John Thalheimer discovered the Truth About Selling. After years of working in the corporate world, John set out to build a successful business. Like many entrepreneurs and small business owners, John listened to Emerson’s advice. If you create a better mousetrap, people will beat a path to your door.
It is not true.
No matter how good your product or service is, your customers will not magically beat a path to your door. Most entrepreneurs, small business owners, and organizational leaders are intelligent, talented, hard-working, and passionate about their business. Still, their businesses fail because they don’t know how to sell.
In this book, John shares the lessons he has learned and how each one of us can be better at sales. By following the basic principles of influence, focusing on your customers and creating connections, and delivering the goods, people will beat a path to your door.
Part Fable. Part Instruction Manual. This book is designed to help entrepreneurs, small business owners, professional salespeople, and organizational leaders positively impact their sales and marketing efforts.
Part One is the story of Johnny, an entrepreneur whose business is struggling. So in a final attempt to move his business forward, he rents a booth at The Small Business International Market to sell his latest product. Unfortunately, if this doesn’t work, he will have to close his business and return to the 9 to 5 grind. He struggles at first until he meets a mysterious baker who shows him the truth about selling.
Part Two of the book is an instructional manual on how to influence others to invest in our ideas, products, or services. Each chapter is designed to move us through the six stages of selling; Preparation, Connection, Influence, Curiosity, Solutions, and Close. In addition, every chapter gives us questions to ask ourselves to move our business through the selling process.
Part Three of the book teaches us the abilities we need to influence others; Asking the Right Questions, Active Listening, and Telling Stories. Each chapter is crafted to provide us the knowledge and practice to perfect our selling techniques.
John Thalheimer spent years working at QVC, learning from the on-air guest and program hosts to sell products to the consumer. However, it wasn’t until he started his own service business that he put the lessons into use. This book is an accumulation of John’s knowledge and experience selling his own products and services to his customers.