Conquer your ability to sell then you can change your world.Chinmai Swamy
Selling is a skill that we all need to develop, but it is essential for entrepreneurs working to take their business to the next level. Or small business owners whose company sales have stalled under a million dollars. Or organizational leaders trying to implement new, innovative ideas in a conservative corporation that is slow to adopt change.
I learned this the hard way.
When I started my business True Star Leadership I figured that everyone who I talked to would want to hire us. It didn’t happen. Not even close, I struggled. I lost opportunities. I almost quit.
And then I met a mysterious baker who showed me the truth about selling. Selling isn’t sleazy. Selling isn’t hardball negotiating. Selling isn’t lying.
Selling is influencing.
It is the ability to influence others to invest in you, your ideas, products, and services. It is what we do when we try to convince our friends to go to our favorite restaurant. Or when we try to convince our parents to let us stay out late on a school night. Or when we try to convince a coworker to do our job for us. Or when we try to convince the boss to let us go early.
As I watched the baker sell her wares, I realized that I needed to rethink my selling process from who my customers were, what I needed to say, and how best to reach them. I also had to understand my customers better, their desires, and their fears.
I quickly put in to practice what I learned.
My sales got better (and better).
My business did better.
If you want to learn more about my journey to better sales, read my book The Truth about Selling: How to Influence Others to Invest in your ideas, products, and services.
I offer individual sales coaching for the entrepreneur, small business owner and professional sales people who are hoping to reach a higher level of sales. Additionally, I do sales training for sales team who need a shot in the arm to take their performance to a higher level.
You and your team will learn the six stages of sales, how to overcome the barriers to buying, how to create urgency, what questions get results, the secrets of active listening, knowing your customer and so much more. Additionally, you will have the opportunity to practice these skills in a safe environment.
A typical engagement for a team is two to three half-day sessions, where we will evaluate the team and focus on a few sales principles that will have the greatest impact on their sales numbers. For an individual, I ask for a six-month commitment, where we are meeting for ninety minutes every month and holding accountability calls each week to make sure your are reaching your sales goals.